MAR 2011 - Principles of Marketing

(3 Credit Hours)
(A.A.S./A.S.)

This course in marketing offers the business student an introduction to the basic problems and practices of marketing management, and gives the student an understanding and a feel for the marketing manager’s job. The class introduces the student to the dynamic social and political environment encountered by the marketing manager; the role of marketing research, pricing and cost analysis; characteristics and buying habits of customers; and suggests methods to develop marketing mixes to reach specific identified target markets.

Click here for Fall 2024 course scheduling information.