Business Administration, Marketing [2007 / 2507] †

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Associate in Science Degree

(62-64 Credit Hours)

Program Director

H. Steven Floyd
941-752-5281 Bradenton
941-408-1476 Venice
floydh@scf.edu

Program Goal:

The purpose of this program is to prepare students for employment in the areas of specialization for these job titles:

Accounting: To be prepared immediately after graduation from this program to enter the accounting profession in a variety of positions.
Management: To prepare students for employment in mid-management positions in a variety of business environments as managers or to provide supplemental training for persons previously or currently employed in management occupations.
Marketing: This program prepares students for employment in the field of marketing. This includes working as a marketing manager in small and medium-sized businesses, as a sales representative for a variety of businesses, working in the field of advertising and in management of retail establishments.

Area of Specialization

All students must complete the academic courses and general business courses. A student then will specialize by completing the specialization courses as noted.

Academic Core Courses: All Specializations**

ENC 1101 - Written Communication I (3 Credit Hours)
Mathematics Choose from Area II, A.S. (3 Credit Hours) +
Behav. Sci. Choose from Area III, A.S. (3 Credit Hours)
Humanities Choose from Area IV, A.S. (3 Credit Hours)
CGS 1570 - Integrated Business Apps Software (3 Credit Hours)
ACG 2021C - Principles of Financial Accounting (4 Credit Hours)
ACG 2071 - Principles of Managerial Accounting (3 Credit Hours) *
ECO 2013 - Principles of Macroeconomics (3 Credit Hours)
ECO 2023 - Principles of Microeconomics (3 Credit Hours)
GEB 1011 - Introduction to Business (3 Credit Hours)
GEB 2210 - Business Presentations and Communications (3 Credit Hours)
BUL 2131 - Legal Environments of Business (3 Credit Hours)
MAN 2021 - Principles of Management and Organization (3 Credit Hours)
MAR 2011 - Principles of Marketing (3 Credit Hours)
Elective Any Business Course (6 Credit Hours)

Total Credit Hours: 49

Program Specialization Courses

MKA 2021 - Personal Selling (3 Credit Hours)
MKA 2511 - Principles of Advertising (3 Credit Hours)
MKA 2041 - Retailing (3 Credit Hours)
MAN 2241 - Organizational Behavior (3 Credit Hours)
MAN 2933 - Management Seminar (A Class in Entrepreneurship) (3 Credit Hours) *

Subtotal Credit Hours: 15

Total Credit Hours: 62-64

Note(s):

* Prerequisite may be required

** A grade of “C” or better must be attained for each core course and the courses meeting the general education requirements for this degree.

+ Students may elect to earn an SCF A.A.S. degree if they complete QMB 1001 in place of the A.S. degree program’s minimum mathematics requirement. Note: The Associate in Applied Science (A.A.S.) degree currently is being reviewed at the state level with the possibility that it will no longer be available effective Fall 2012.

Articulated credit from a technical institute/secondary school may be applicable. Contact the SCF director of career and technical education for more information.

A related certificate also is offered. See certificate listing.