May 02, 2024  
2011-2012 Catalog 
    
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2011-2012 Catalog [ARCHIVED CATALOG]

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MKA 2511 - Principles of Advertising

(3 Credit Hours)
(A.A.S./A.S.)


This course is the study of the basic techniques of advertising, the planning and development of advertising programs and the role of advertising in relation to the marketing objectives in a business firm.


Click here for course scheduling information.



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