Jul 12, 2024  
2023-2024 Catalog 
2023-2024 Catalog

GEB 3213 - Business Writing and Communications

(3 Credit Hours)

Prerequisites: ENC 1101  

This course analyzes and applies the principles of communication in the business workplace. The course introduces students to common formats such as the memo, letter and report, as well as email, messaging, online meetings, social media, and presentations. Students learn techniques for writing informational, persuasive, sales, employment, positive and negative communications. Other topics include using the appropriate strategies for internal and external communication situations, audience analysis and communication through technology, including web conferences. Students are expected to integrate business decision making and analytical thinking skills into the content. Students must be able to determine solutions to problem-based exercises.

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