Jul 13, 2024  
2023-2024 Catalog 
2023-2024 Catalog

ENT 2120 - Digital Marketing

(3 Credit Hours)

Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market.

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