Jul 21, 2024  
2023-2024 Catalog 
2023-2024 Catalog

MKA 2021 - Personal Selling

(3 Credit Hours)

This course focuses on the fundamentals underlying the modern idea of the role of personal selling in society. The requirements to prepare for a career in selling; an analysis of the selling process and its use through case study application; and attitudes and ethics of a salesperson. Sales management and operation are studied at the introductory level to round out the course.

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