MAR 4354 - Marketing and Today’s Job Market

(3 Credit Hours)
(BAS)

Prerequisites: MAR 2011, GEB 2210, and CGS 1000/1570, or equivalent courses.

This innovative course applies marketing concepts and deals with issues of importance to professionals as they approach today’s competitive job market. Instruction focuses on the development of a personal and professional brand and ways to promote it. The course emphasizes the marketing system and functions, not the development of procedural skills required to perform a particular task. The ultimate goal of the course is for students to make progress along their desired career path.

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