Business Administration, Marketing [2007] +

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Associate in Science Degree

(64 Credit Hours)

Program Director

Douglas Scott
941-752-5514 Bradenton
941-408-1300, ext. 65514 Venice
scottd@scf.edu

Program Goal

The purpose of this program is to prepare students for employment in the field of marketing. This includes working as a marketing manager in small and medium-sized businesses, as a sales representative for a variety of businesses, working in the field of advertising and in management of retail establishments.

Area of Specialization

All students must complete the academic courses and general business courses. A student then will specialize by completing the specialization courses as noted.

Academic Core Courses: All Specializations**

ENC 1101 - Written Communication I (3 Credit Hours)
Mathematics Choose from Area II, A.S. (3 Credit Hours) +
Behav. Sci. Choose from Area III, A.S. (3 Credit Hours)
Humanities Choose from Area IV, A.S. (3 Credit Hours)
CGS 1570 - Integrated Business Apps Software (3 Credit Hours)
ACG 2021C - Principles of Financial Accounting (4 Credit Hours)
ACG 2071 - Principles of Managerial Accounting (3 Credit Hours) *
ECO 2013 - Principles of Macroeconomics (3 Credit Hours)
ECO 2023 - Principles of Microeconomics (3 Credit Hours)
GEB 1011 - Introduction to Business (3 Credit Hours)
GEB 2210 - Business Presentations and Communications (3 Credit Hours)
BUL 2131 - Legal Environments of Business (3 Credit Hours)
MAN 2021 - Principles of Management and Organization (3 Credit Hours)
MAR 2011 - Principles of Marketing (3 Credit Hours)
Elective Any Business Course (6 Credit Hours)

Subtotal Credit Hours: 49

Program Specialization Courses

MKA 2021 - Personal Selling (3 Credit Hours)
MKA 2511 - Principles of Advertising (3 Credit Hours)
MKA 2041 - Retailing (3 Credit Hours)
MAN 2241 - Organizational Behavior (3 Credit Hours)
MAN 2933 - Management Seminar (A Class in Entrepreneurship) (3 Credit Hours) *

Subtotal Credit Hours: 15

Total Credit Hours: 64

Note(s)

* Prerequisite may be required

** A grade of “C” or better must be attained for each core course and the courses meeting the general education requirements for this degree.

+ Effective Fall 2013, no new students are being accepted into an A.A.S. degree program. Students currently enrolled will have two years (Summer 2015) to complete the A.A.S. specific requirements of the program. The only difference of the A.A.S. from the A.S. curriculum for this particular program is that of one math course QMB 1001 .

This program will require some or all classes to be taken at one campus location. Contact the program director for specific details.

Articulated credit from a technical institute/secondary school may be applicable. Contact the SCF associate vice president of corporate and community development for more information.

A related certificate also is offered. See Marketing [3011] listing.