Business Administration, Marketing [2007]

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Associate in Science Degree

(60 Credit Hours)

Program Manager

Doug Scott
941-752-5514
ScottD@SCF.edu

Program Goal

The purpose of this program is to prepare students for employment in the field of marketing. This includes working as a marketing manager in small and medium-sized businesses, as a sales representative for a variety of businesses, working in the field of advertising and in management of retail establishments.

Program Learning Outcomes

Using appropriate software prepare, manage and use business and financial information about business organizations to support decision making.
Develop and demonstrate understanding and application of effective business communication; human resource; employability and strategic and organizational skills appropriate to business environments and social engagement.
Identify, classify and demonstrate management activities appropriate to business environments that support and accommodate significant legal and ethical issues affecting sustainability and demonstrate their application in real world application.
Participate in a capstone project.

General Education Courses

ENC 1101 - Written Communication I (3 Credit Hours)
Mathematics Choose from Area II, A.S. (3 Credit Hours)
Social Sciences Choose from Area III, A.S. (3 Credit Hours)
Humanities Choose from Area IV, A.S. (3 Credit Hours)
Natural Science Choose from Area V, A.S. (3 Credit Hours)

Subtotal Credit Hours: 15

Program Specialization Courses

ACG 2021 - Principles of Financial Accounting (3 Credit Hours)
ACG 2071 - Principles of Managerial Accounting (3 Credit Hours) *
CGS 1570 - Integrated Business Apps Software (3 Credit Hours)
ECO 2013 - Principles of Macroeconomics (3 Credit Hours)
ECO 2023 - Principles of Microeconomics (3 Credit Hours)
GEB 1011 - Introduction to Business (3 Credit Hours)
GEB 2210 - Business Presentations and Communications (3 Credit Hours)
BUL 2131 - Legal Environments of Business (3 Credit Hours)
MAN 2021 - Principles of Management and Organization (3 Credit Hours)
MAN 2933 - Management Seminar (A Class in Entrepreneurship) (3 Credit Hours) *
MAR 2011 - Principles of Marketing (3 Credit Hours)
MKA 2021 - Personal Selling (3 Credit Hours)
MKA 2041 - Retailing (3 Credit Hours)
MKA 2511 - Principles of Advertising (3 Credit Hours)
QMB 1001 - Business Mathematics (3 Credit Hours)

Subtotal Credit Hours: 45

Total Credit Hours: 60

Note(s)

* Prerequisite may be required

This program will require some or all classes to be taken at one campus location. Contact the program director for specific details.

Articulated credit from a technical college/secondary school may be applicable. For more information click link: http://www.scf.edu/Academics/CareerTechnicalEducation/Career_Pthwys.asp

A related certificate also is offered. See Marketing [3011] listing.

Degree Pathway

Required Courses and recommended Sequence: The following is a recommended sequence of courses for completing this program. Developmental courses and prerequisite course requirements, credit load, and/or course availability may affect a student’s individual progress. Course availability within the program sequences is specifically intended for full-time students who begin their course work with the fall semester. Students should always consult their online degree planner for the catalog year that they entered the college, and contact their program manager to better understand typical course availability and individual program planning.

Please follow link to: http://www.scf.edu/Academics/degree-pathways.asp