Certificate

(30 Credit Hours)

Program Director

John Lucado
941-752-5583, Bradenton
941-408-1300, ext. 65583, Venice
lucadoj@scf.edu

This certificate is designed to prepare students for entry level employment within the marketing, sales, and service career cluster. The coursework will apply toward the A.S. Business Administration, Marketing Degree [2007].

Program Goals

After successfully completing this program, the student will be able to perform the following:

• Demonstrate the human relations skills necessary for success in promotion.
• Demonstrate the ability to communicate skillfully.
• Perform merchandising math operations unique to products and services marketing.
• Demonstrate knowledge of the principles of promotion.
• Demonstrate knowledge of advertising.
• Demonstrate knowledge of display.
• Demonstrate knowledge of basic economic principles.
• Demonstrate knowledge of public relations.
• Demonstrate knowledge of personal selling.
• Demonstrate knowledge of management functions.
• Demonstrate an understanding of entrepreneurship.