Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Catalog: 2017-2018 Catalog Program: Marketing [3011] Minimum Credits Required:__________________

Marketing [3011]


(30 Credit Hours)

Program Director

John Lucado
941-752-5583, Bradenton
941-408-1300, ext. 65583, Venice

This certificate is designed to prepare students for entry level employment within the marketing, sales, and service career cluster. The coursework will apply toward the A.S. Business Administration, Marketing Degree [2007].

Program Goals

After successfully completing this program, the student will be able to perform the following:

  • Demonstrate the human relations skills necessary for success in promotion.
  • Demonstrate the ability to communicate skillfully.
  • Perform merchandising math operations unique to products and services marketing.
  • Demonstrate knowledge of the principles of promotion.
  • Demonstrate knowledge of advertising.
  • Demonstrate knowledge of display.
  • Demonstrate knowledge of basic economic principles.
  • Demonstrate knowledge of public relations.
  • Demonstrate knowledge of personal selling.
  • Demonstrate knowledge of management functions.
  • Demonstrate an understanding of entrepreneurship.

Program Requirements

Course NameCredit HoursTerm TakenGradeGen Ed
GEB 1011 - Introduction to Business (3 Credit Hours)
QMB 1001 - Business Mathematics (3 Credit Hours)
ACG 2021 - Principles of Financial Accounting (3 Credit Hours)
MAR 2011 - Principles of Marketing (3 Credit Hours)
MKA 2511 - Principles of Advertising (3 Credit Hours)
ECO 2013 - Principles of Macroeconomics (3 Credit Hours)
GEB 2210 - Business Presentations and Communications (3 Credit Hours)
MAN 2021 - Principles of Management and Organization (3 Credit Hours)
MAN 2241 - Organizational Behavior (3 Credit Hours)
MKA 2021 - Personal Selling (3 Credit Hours)

Total Credit Hours: 30


It is recommended that job-seeking students also complete SLS 1350 - Job Marketing Skills (1 credit).

Credit load, and/or course availability may affect a student’s individual progress.

Gainful employment information about this certificate is available at