Aug 11, 2020  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

MKA 2511 - Principles of Advertising


(3 Credit Hours)
(A.S.)


This course is the study of the basic techniques of advertising, the planning and development of advertising programs and the role of advertising in relation to the marketing objectives in a business firm.


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