Aug 13, 2020  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

MKA 2041 - Retailing

(3 Credit Hours)

This course is a study of marketing and management concepts that relate directly to a retail organization. Included are analysis of buying, pricing, promotion and control of a retail firm. It also includes studying legal restraints and consumer motivation.

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