Nov 28, 2020  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

MKA 2021 - Personal Selling


(3 Credit Hours)
(A.S.)


This course focuses on the fundamentals underlying the modern idea of the role of personal selling in society. The requirements to prepare for a career in selling; an analysis of the selling process and its use through case study application; and attitudes and ethics of a salesperson. Sales management and operation are studied at the introductory level to round out the course.


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