MAR 2141 - International Marketing
(3 Credit Hours)
Three hours per week. Prerequisites: GEB 1011 or GEB 1350.
This course examines basic marketing principles related to business in an international setting. Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural and economic situations. Topics covered include the decision-making process in the areas of foreign market analysis, target market identification, product planning, promotion and channels of distribution.
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