MAR 2011 - Principles of Marketing

(3 Credit Hours)
(A.A.)

This introductory course in marketing offers to the business student an introduction to the basic problems and practices of marketing management and gives the student an understanding and a feel for the marketing manager’s job. The text introduces the student to the dynamic social and political environment encountered by the marketing manager, investigates marketing research, sales and distribution cost analysis; covers characteristics and buying habits of customers; and suggests methods to develop marketing mixes to reach target markets.

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