Apr 23, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

MKA 2511 - Principles of Advertising


(3 Credit Hours)
(A.S.)


This course is the study of the basic techniques of advertising, the planning and development of advertising programs and the role of advertising in relation to the marketing objectives in a business firm.


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