Sep 28, 2023  
2013-2014 Catalog 
2013-2014 Catalog [ARCHIVED CATALOG]

MAR 2011 - Principles of Marketing

(3 Credit Hours)

This course in marketing offers the business student an introduction to the basic problems and practices of marketing management, and gives the student an understanding and a feel for the marketing manager’s job. The class introduces the student to the dynamic social and political environment encountered by the marketing manager; the role of marketing research, pricing and cost analysis; characteristics and buying habits of customers; and suggests methods to develop marketing mixes to reach specific identified target markets.

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