MAR 4354 - Marketing and Today’s Job Market

(3 Credit Hours)
(BAS)

Prerequisites: MAR 2011, GEB 2210, and CGS 1000 or CGS 1570, or equivalent courses.

This innovative course applies marketing concepts and deals with issues of importance to professionals as they approach today’s competitive job market. Instruction focuses on the development of a personal and professional brand and ways to promote it. The course emphasizes the marketing system and functions, not the development of procedural skills required to perform a particular task. The ultimate goal of the course is for students to make progress along their desired career path.

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