ENT 2120 - Digital Marketing

(3 Credit Hours)
(A.S.)

Prerequisites: MAR 2011 and ENT 2000

Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market.

Click here for course scheduling information.