MKA 2021 - Personal Selling

(3 Credit Hours)
(A.S.)

This course focuses on the fundamentals underlying the modern idea of the role of personal selling in society. The requirements to prepare for a career in selling; an analysis of the selling process and its use through case study application; and attitudes and ethics of a salesperson. Sales management and operation are studied at the introductory level to round out the course.

Click here for Fall 2024 course scheduling information.