ENT 2120 - Marketing for the Entrepreneur
(3 Credit Hours)
Marketing is key to any entrepreneurial venture. This course explores economic, psychological, sociological, and global issues as well as identifying consumer and organizational needs. Students will learn how to: 1) identify the five major concepts of marketing; 2) conduct market research; 3) prepare and implement a basic communication plan; 4) identify external and internal marketing forces; and 5) write a basic marketing plan. This course is also an introduction to various e-commerce tools for marketing, communications, and market analysis and customer feedback techniques. E-Commerce becomes more important for entrepreneurs as consumers rely increasingly on their computers to communicate and make purchase decisions. You will learn how to stay connected to your customer and how to optimize electronic strategies to sell your products and services.
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