Apr 19, 2024  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

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MKA 2511 - Principles of Advertising

(3 Credit Hours)
(A.S.)


This course is the study of the basic techniques of advertising, the planning and development of advertising programs and the role of advertising in relation to the marketing objectives in a business firm.


Click here for course scheduling information.



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